The very first time I received an email from Steve, I could tell he was different.
Here he was, the owner of a car dealership, telling me he was driven by two things: to be different from the competition and to stand out by being a fun place for his employees to work.
I was intrigued. I learned more about the crazy marketing stunts he attempted with his dealerships.
I heard about the giveaways: the bobbleheads, chia pets, and two-dollar bills. I heard about his crazy ads featuring a Bill Clinton impersonator and about how he stayed on his roof until a certain number of cars sold.
He definitely thought differently, but what about his team? Did they share his unique thinking style? Did they have fun at work?
I had to meet Steve and his team and see it first-hand.
When I arrived in Toledo, I was blown away. I was welcomed with open arms and treated like I was part of the Taylor family.
At dinner my first night in town, I was inspired by how hungry he and his team were to learn about delivering a better experience. It wasn’t about how to sell more cars. It was about how to take care of people, with the focus on making customers feel better about their car-buying experience.
I believe you can tell a lot from a business by the happiness levels of the employees. I spent two days speaking and connecting with his team. They were engaged the entire time and brought more energy than I’ve seen from a group of colleagues. They were laughing and sharing ideas. It was obvious how much they cared.
When you think about car dealerships, the word “caring” isn’t usually the first word that comes to mind.
This wasn’t by accident. It was intentional, and it started at the top.
Steve Taylor is different. This book, Taylor Made, is different. A car dealer sharing everything about the industry is different. From how to get a better deal, to how to negotiate, and how to have a better experience.
This is the blueprint on how to eliminate stress and anxiety when buying a car. In Taylor Made, Steve puts his customers first. In the car industry, that’s different and practically unheard of.
Buying a car should be fun. It should be exciting. You shouldn’t walk up to the lot, dreading the experience. You should be informed and prepared.
All you need is this book.
I wasn’t expecting to learn as much as I did about the entire car buying experience.
Going the extra mile is what Steve Taylor and Taylor Automotive are all about.
His life motto is, “Be a difference maker and try to make a positive difference in someone’s life every single day.”
He is hungry to make a difference. For his team, his customers, and his community, and it shows.
He cares. He is a lifelong learner. He’s not your typical car salesperson. He’s a friend and a family man.
In Taylor Made, he brings you into the family.
This is a book about transparency, authenticity, and how you make people feel. We can all learn from Steve and his dealerships, whether we’re buying cars or building relationships.
Steve is different. Taylor Automotive is different. This book makes a difference.
Read. Take notes. Take action. You’ll be better off because of it.